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Update on the DMA and ADM
The former Design Managers Association
BACKGROUND HISTORY
Lee-Ann Adendorff and Ernie Bardrick (Head of Design & Technical at Clarion Housing Group) met back in 2015 and decided to establish a a fellowship or association to bring design and technical managers together, and to support and promote the profession. Within each company and construction team, design managers tend to be fairly isolated. We are a disparate bunch.
We began by hosting social events around the city in order to meet other design members and to brainstorm. We came up with the name, The Design Managers Association and went about setting up a database of interested members.
In 2018 we decided to meet in a more formal setting and invited other DMs and TMs to attend 4 workshops held over a 6 month period. We established the aims and objectives in a group format, defined the role and job description of a design manager, and a technical manager, D&B coordinator and design coordinators. By coming to a consensus and establishing a manifesto, we felt we would be able to establish standards and definitions for the industry. We began to identify our core shared values and identified these as part of our draft manifesto. During this time we hosted several surveys which were sent out to the wider Linkedin community for their input.
NEXT CHAPTER
These DMC workshops and events attracted thought leaders and senior design managers in the industry and from these gatherings emerged a core steering committee. This group took on the mantle of responsibility required to set up the association formally. Since then the group has refined and defined the objectives of the fellowship, which resulted in a change in the same from the DMC to the Association of Design Management. Invaluable discussions with the BSI, RIBA and other organisations have taken place and a formal launch is underway. See below for more information.
The Association of Design Management
The formal launch of the ADM
Who is the ADM for?
The ADM is for anyone managing design at any stage or field. We recognise that management of design across different project stages comes in many guises, roles and role titles. However, experience and knowledge shared across the industry also demonstrates that there are specific focus areas relevant to each design stage and best design management practices that are shared across all individuals overseeing and managing design, regardless of their title and discipline.
Currently the ADM is looking to establish an industry wide community where members can participate in workshops, consultation sessions, conferences and other activities that will help shape a clearer definition of design management and raise the profile of this very important role within the design and construction industries.
he ADM is a cross industry group committed to:
- Building the Design Management community – whatever your role, organisation or title, if you manage design, this is your home.
- Raising Standards – we are working with BSi and other groups in the design and construction industries to establish a code of practice and a UK wide accreditation scheme for design management.
- Creating Alignment – establishing an industry wide definition of key activities that characterise ‘management of design’ at each project stage.
- Establishing Thought Leadership – support the design management community by organising live in-person and on-line events where members can showcase best practice, share ideas, debate, network and contribute to the advancement of design management across all project levels within the industry.
